Learn more about google SEO starter guide
On September google has update their SEO starter guide.Those guide was really great,not only their using meta description again,its also have several update about new use on JSONLD markups delivery as a new data delivery known as structured data on our sites.And now i would like to make it simplify to better for you to understand it.
Google SEO is a way of SEO practice by doing optimization in accordance with rules and policies owned by google.Plenty have say that this practice is the implementation of whitehat SEO practice.
Then what kind of practices should be done to match the policies of google?
In our writing this time will be discussed best practices that you can do in implementing google SEO.This was a guidelines base on google Search Engine Optimization (SEO) Starter Guide
Google best practices SEO is the application of seo on page and seo off page
Google seo on page is a basic practice of a site for the optimization process of search engine sites can run well.meanwhile off page SEO is preferred that has naturality and quality.
The best step that can be done
1.Using a responsive theme
The theme is the view for this site. So the best step is to choose a responsive theme, so it will not overload the server when we want to load the pages we have on the site. Themes also have an important role in improving the user experience. So a responsive theme is a wise first step if you want to implement SEO on a page on your site.
2.Using meta description and meta keywords
Google strongly advises webmasters to use meta description and meta keywords as the basic ingredients so that their crawlers can recognize what is being talked about from sites that have been explored. Even if you do not make it google can still sort through the Topics of a site, but by making this kind of meta tag will simplify and speed up the crawlbot process to recognize the Niche of your site.Examples of meta descriptions and meta keywords:
You can change the word "website description and website keyword" with descriptions and keywords from your site.<b:if cond='data:blog.pageType == "index"'><meta content='website description' name='description'/></b:if><meta content='website keyword' name='keywords'/>
3.Using of conditional meta tags
Conditional meta tags serve as optional commands to allow google robots to know which urls are allowed by site owners for google robots to crawl on specific urls.
Examples of conditional meta tags:
Examples of conditional meta tags:
<link expr:href='data:blog.url' rel='canonical'/>In addition to the above ways,to add robot.txt file to your site can be used as a complement of conditional meta tags.
4.Using meta heading tags
Meta heading tags are a sorting signal for googlebot to distinguish between the homepage url and the content url. It also serves as an indexer that each url does not have duplicate content on your site.
Examples of meta heading tags:
Examples of meta heading tags:
<b:if cond='data:blog.pageType == "index"'><title><data:blog.pageTitle/></title><b:else/><b:if cond='data:blog.pageType != "error_page"'><title><data:blog.pageName/> - <data:blog.title/></title></b:if></b:if><b:if cond='data:blog.pageType == "error_page"'><title>Page Not Found - <data:blog.title/></title><meta content='3;/' http-equiv='refresh'/></b:if>
5.Enhance the structured data markup
Structured data is a type of Mark up that allows search engines to display your important page pages in serp.It has a function for the results of structured data index can be used as additional reference material owned by your site.Structured data is also used by advertising network as a structure that easily recognizable by their crawlers in terms of bid determination of advertisers.
6.optimization of site navigation used
Navigation is not only important for googlebot, Navigation is also very important in improving the user experience.Shape of the basic navigation of the site can lead visitors to browse the contents of other site pages.
Example of basic site navigation:
Example of basic site navigation:
- Navigate the main menu
- Footer navigation
- Internal link
- Sidebar
- Breadcrum
- Related post
- Sitemap/Bibliography
7. Make a simple permalink
Simple website permalinks or urls can also improve the user experience, since googlebot works based on user experience so less complicated permalinks will make it easier for googlebots to index each of your own urls.
Examples of complicated permalinks:
Examples of complicated permalinks:
http://www.yourwebsite.com/1/2/3/my-seo/SEO.htmlExamples of simplyfied permalinks:
http://www.yourwebsite/page/my-seo.html
8. Optimize content
Google recommends that you optimize all existing content, whether in the form of views, content, topics, images and all things related to content optimization. Some content that needs to be optimized are:
Image
Never let your image properties empty, always fill in alt text description and text title with the targeted keyword.
Keyword
Always use keywords that match your topic or Niche of your content.
Keyword
Always use keywords that match your topic or Niche of your content.
9. Link your analytic tool account
Analytic accounts always provide important information regarding the use of linked sites. The behavior reports and the number of site visitors can be use for your consideration and using the data for the progress of the site.10. Promoting the site
Promoting a site is part of your Google SEO campaign too.
There are currently 2 most familiar methods:
There are currently 2 most familiar methods:
1.Self-promotion
Self-promotion requires expertise for the perpetrator. Because of the strategy required in running the marketing site itself. This is why SEO is very important for internet marketers.
2.SEM promotion
Search Engine Marketing (SEM) is a paid way to promote your site, this way more quickly get paid visitors who incidentally is a paid organic visitors.
11.Have a quality Backlink
Google recommends us to use backlinks wisely, this signal can be interpreted as the use of quality backlinks.Quality backlink category is a backlink that comes from a site that has a good popularity and authority. In terms of the number of google never mentions it in the form of a specific number.But google recommends more use of "rel = nofollow" in providing outbound links.
12. Make the site more mobile friendly
Along with the rapid development of smartphone users, google has also announced their latest algorithm that is google mobile first indexing.This is the underlying factor The use of mobile-friendly webpage will be the main focus of google nowadays.Use of the site screen display is compatible with the screen resolution of mobile phones circulating today is the main focus of google mobile first indexing.So for you site owners who have not been mobile friendly, it's good you fix your site appearance as soon as possible, so that smartphone users can see all the content owned through their mobile screen.
Well, that's all you need to know about google SEO. If you apply the above as a gradual path, your SEO repair marks are in conformity with the current google policy. If there are any writing errors or words that you do not understand, I as the author ask you to improve my writing through the comment box below my writing this time.
Regards!!!
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